Website Privacy Policy
Last updated: September 26, 2026
Rules of Adventure Travel, LLC (“Rules of Adventure Travel,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and share personal information when you visit rulesofadventure.com (the “Website”), contact us, or work with us to plan travel.
“Personal information” means information that identifies you or could reasonably be linked to you. This policy covers our practices. A travel supplier, booking platform, or other third party may have its own privacy policy for information it collects or processes.
Information we collect
We collect information you provide when you contact us, complete an inquiry or intake form, communicate by email or text, or work with us on a trip. Depending on what you request, this may include:
Your name, email address, phone number, and other contact details.
Trip dates, destinations, budget, travel preferences, and booking details.
Information needed to plan or book travel for you and your companions, such as legal names, dates of birth, passport details, loyalty numbers, or accessibility-related requests.
Information you choose to share about dietary, health, or other needs relevant to your trip.
Messages, documents, and other information you send us.
Please provide sensitive information only when needed for your travel arrangements, and use a secure method we provide to submit passport or payment details. If you give us information about another traveler, please make sure you are authorized to share it with us.
Our Website or its service providers may also receive technical information when you visit, such as your IP address, browser or device information, pages visited, and approximate location derived from your IP address. The information collected depends on the tools actually enabled on the Website.
How we use information
We use personal information to:
Respond to inquiries and communicate with you.
Research, plan, book, and support travel arrangements you request.
Coordinate with travel companions, suppliers, and service providers as needed for your trip.
Keep records of proposals, authorizations, bookings, payments, and communications.
Operate, protect, and improve our Website and business.
Send marketing communications when permitted by law and consistent with your choices.
Comply with legal obligations and address disputes or security concerns.
We do not need every category of information for every trip. For example, we may need a traveler’s passport details for an international booking but not for an initial vacation inquiry.
Travel-planning platforms and sharing
We use Tern, a third-party travel-management platform, to help manage client information and travel arrangements. Information entered into or shared through Tern may be processed under Tern’s Privacy Policy, as applicable. Tern describes its own practices separately from those of travel advisors using its platform.tern+1
We may share information as needed with our host agency, travel suppliers, booking and payment providers, and other companies involved in planning or fulfilling your trip. This may include airlines, hotels, cruise lines, tour operators, ground transportation providers, and travel insurers. We may also share information with providers that support our communications, Website, or business operations; with professional advisers; or when required by law.
We do not sell client travel information as part of our travel-advising services. Travel suppliers and other third parties may use information they receive under their own privacy policies.
Cookies and website tools
The Website may use cookies or similar technologies to function and to help us understand how visitors use it. You can generally manage cookies through your browser settings, although disabling them may affect some Website features.
Third-party forms, embedded content, or links may collect information under their own policies.
Your choices and requests
You may contact us to ask about the personal information we hold, request a correction, or request deletion. We will respond in accordance with applicable law and may need to retain certain information for bookings, recordkeeping, legal obligations, or dispute resolution.
You can ask us to stop sending marketing emails at any time by replying to an email or contacting us below. You can also control certain website cookies through your browser. For information held directly in a supplier’s or third-party platform’s systems, you may need to contact that organization as well.
Security and retention
We take reasonable steps to protect personal information and use it only for the purposes described in this policy. No method of transmitting or storing information is completely secure.
We keep information for as long as reasonably needed to provide services, maintain business records, meet legal obligations, and resolve disputes. Retention periods may differ by the type of information and the systems in which it is held.
Children and other travelers
The Website is not directed to children under 13, and we do not knowingly collect personal information directly from a child under 13 through the Website. We may receive information about children from a parent or guardian when planning family travel. If you believe a child submitted information directly to us without appropriate authorization, please contact us.
International travel and third parties
Travel planning may require sharing information with suppliers outside the United States, including in the countries you plan to visit. Their privacy practices and local laws may differ from those in your home jurisdiction. Please review the policies provided by suppliers and booking platforms when you use their services.
Changes to this policy
We may update this Privacy Policy as our practices change. We will post the revised policy on the Website and update the date at the top. If a change materially affects how we handle information already collected, we will provide any additional notice required by applicable law.
Contact us
For privacy questions or requests, contact:
Rules of Adventure Travel, LLC
Attn: Woody Rule
Email: woody@rulesofadventure.com